With the advent of tablets with 10-inch screens, much like a magazine cover, the publication houses began adapting to a digital format rather than regular print. These digital newsstands were an instant success as they offered a richer reading experience with several interactive systems which made newspapers, magazines and journals more interesting.
Digital publications also reduced additional costs like printing and distribution that the publication house would have to bear. Most publishers prefer digital distribution as it enables them to connect to a global market as they have the opportunity to now sell internationally.